Yield-Sign_500When you get an email, do you look first to see who it is from before you open it? There are a few reasons for this:

  • We’re in a hurry – why open an email from someone we don’t know or don’t want to hear from?
  • Maybe you might know the name, but can’t put it together with a face
  • We’re skeptics – yes, this is a bit true for all of us. If we don’t know the sender, it might just be SPAM. We wouldn’t want to open that, would we?

Everyone looks at the “from” first. So, if you send an email, how does your recipient know if it is you sent it? The real question is, how do they recognize you; that is, by what name? Are you “John Smith”, or are you “Allied Technologies”? If I don’t recognize the name, I might not open it. If I suddenly got an email from “Sara Collins” instead of “Lands End” – well, you get the picture.

Here is a true scenario:

I know a guy, John (okay, I’m changing the name to protect the innocent), who has a successful business. He is always out and about, and I know John and his business name as well. When he sends emails, the “from” name is his office assistant, Amy. I must have deleted 100 emails from Amy before I learned of this by innocently asking him once why I never got any emails from him. His reasoning: the business name contained the name of a nearby county, but he worked in other counties in our area as well.
Since I have yet to ever meet Amy, and the name of the organization is not mentioned either, I probably still miss a lot of emails from John. Like everyone, I’m in a hurry and don’t immediately recognize the name and have never met Amy, so my brain doesn’t put it together with anything.

It’s true, we picture the person in our mind who is sending the email. Of course, if it is a company name, we probably have a connection in our mind as well. So, it’s important to be who you are, and use a from line that will be most recognizable to your audience.