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As you get started, here’s a special email tip for you:

“Email Marketing” is an anomaly. You want to “market” but you don’t want to sell – yet you do. You want to send emails to keep in touch, but you don’t want to annoy. Use email marketing to provide interesting facts and information to your audience. Let them see the professional expert that you really are.

“Sell” as a soft point at the bottom of the email, and send an occasional email that highlights your products or services.