I grew up as a perfectionist. You would think that would be a good thing, right? Wrong. It has made me one of the biggest procrastinators on Mother Earth. As a perfectionist, I can never get anything started unless I think that I can totally win and have an absolutely perfect outcome, so I am left with that, “Why bother?, feeling much of the time. When in doubt, I just put off anything that needs to be done. In short, I freeze.
You’re probably wondering what this has to do with email marketing, or any marketing, for that matter. It seems to be an epidemic – this “procrastinating” thing. Maybe everyone is a perfectionist, like me. It’s possible that some of you are. Everyone else, though, simply fears getting started on something they don’t know. Even if you are shown exactly how to do it, you need to do it yourself to get better at it. It’s that old adage about “teaching a man to fish” all over again.
Fix It and Forget It
The good thing is, it can be fixed, even for someone like me. I have to admit, once I get writing, it goes along fairly smoothly. Luckily, I can type almost as fast as I can think these days, thanks to computers. (Remember those old manual typewriters?)
Here’s my best advice: simply start with email #1. Just do it. Once it is sent, and you start to hear positive feedback from clients, friends, and others, you will, hopefully, have the power to go on with another one.
Here are a couple more helpful hints:
- Try to come up with a schedule that works and stick to it. The schedule should include approximate dates that you wish to send emails throughout the year, as well as a few timely topic suggestions. Ryan Pinkham from Constant Contact says it best, “Creating a schedule and sticking to it is important for business”. This advice goes for email marketing as well as social media marketing.
- When you have a bit of “down time”, take a tablet and write down some topics of interest that you might write about. Really drill deep and try to think outside the box. What do you know that your audience doesn’t? How can you be seen as an expert?
- Don’t be afraid to fail. Problems with using Constant Contact? That’s what Albert and I are here for. We expect you to call us. Or call that little number at the top of your screen when you are in your Constant Contact account. There is a big group of nice people just waiting to talk to you until you get it right. Or maybe sign up for a Boot Camp Class – a great way to get hands on experience in a classroom setting. Albert and I also specialize in private sessions where you can get hands on experience with our personal guidance. (Click on the little pop-up in the bottom right to schedule a personal boot camp session with one of us based on YOUR schedule).
- Perfection is in the eye of the beholder. I may write something, or even design something, that I’m not sure is exactly perfect – others absolutely love it! What was I worried about? Nothing!
Is Time The Enemy?
Time is not likely the enemy, but procrastination is. When you haven’t put your first email together, it seems like it might be too big a job to tackle. I get that, and you might be right. One of the smartest ways to begin promoting your business, though, is email marketing.
Does it seem like there are too many tasks to complete so why not keep putting “this one thing” off? Because this is “the one thing” that can help your business grow, that’s why! It will always seem like there isn’t enough time for the things that we want to put off.
Baby steps. We really want to help you get the ball rolling. By the way, this is a “no judgement zone”. You can’t get it wrong.