Thanks for signing up for our newsletters. You will be receiving your download link shortly, along with a second email with your other “goodies” including:
- The Email List Building Mind Map
- Your Email Marketing Assessment Worksheet
The mind map will help you discover ways to make email list building easier, while the Email Marketing Assessment Worksheet is designed to help you consider whether email marketing will be a good tool to grow your business.
You can also watch for our “short course” series of 4 videos that will get your email marketing program off to a great start.
As you get started, here’s my first tip:
“Email Marketing” is an anomaly. You want to “market” but you don’t want to sell – yet you do. You want to send emails to keep in touch, but you don’t want to annoy. Use email marketing to provide interesting facts and information to your audience. “Sell” as a soft point at the bottom of the email, and send an occasional email that highlights your products or services.