A few months ago, I got a new Fitbit. So far, I have set a goal for myself – and upped it a few times as I thought I was doing better. What I have begun to realize, is how tricky “goal setting” can be. As a matter of fact, setting goals by myself for [...]
I'm not usually one to make predictions, because they rarely come to pass. If they do, it's certainly not because I said anything about it. And, what's more, predictions generally don't help business owners make better decisions, they just make the predictor feel like a know-it-all. Guess what - I am far from a know-it-all. I am, however, intuitive, and knowing trends when it comes to online marketing is my job.
First of all, there really shouldn’t be any secrets when it comes to email marketing and social media. In actuality, we are not talking about anything that is a true secret; moreover, it’s just a powerful extra element that can be easily added to every email, that is so often simply forgotten in our haste to “get the email out”.
Wow! I’ll bet you didn’t see that coming! Neither did I, and I do this for a living. The real truth is, email marketing is changing radically. “Marketing: the action or business of promoting and selling products or services, including market research and advertising.” Promoting? Selling? No one wants to be “sold” to, and, let’s [...]
When I talk to Realtor friends, it seems that they usually only want to talk about real estate statistics. News flash: there is a reason I’m not a Realtor, and an overdose of real estate statistics is not that interesting. I mean, once in a great while, or if something really juicy is happening in [...]
I like to think that email marketing is good for the environment, and this infographic shows that it is – in more ways than one! Oh, how wasteful paper can be! The interesting thing is, I never talk about “how green” email marketing is in my seminars or webinars. We get all wrapped up in [...]
I just got an email from Recyclebank proclaiming April as Earth Month. I am sort of a “go green” person, although not to any extreme. I just find it interesting that, what used to be Earth Day, April 22nd, is now Earth Month. Oh, and by the way, in March we all turned our lights [...]
This post is in honor of SPAM Appreciation Week, which runs from March 3-9. (that is, the meat, not the mail!) I was doing a bit of email clean-up and, while looking through my SPAM inbox, saw that my email filter has designated a message from a local business “SPAM”. Here’s the interesting thing – [...]
I grew up as a perfectionist. You would think that would be a good thing, right? Wrong. It has made me one of the biggest procrastinators on Mother Earth. As a perfectionist, I can never get anything started unless I think that I can totally win and have an absolutely perfect outcome, so I am [...]
Hand drawing Content flow chart on transparent wipe board. I talk a lot about your “Total Online Presence” and have a seminar presentation of that very name. One of the key elements (and perhaps the most important) of “your online presence” is content. I recently found a copy of this essay by Bill [...]