I like to think that email marketing is good for the environment, and this infographic shows that it is – in more ways than one! Oh, how wasteful paper can be! The interesting thing is, I never talk about “how green” email marketing is in my seminars or webinars. We get all wrapped up in things like the ROI (Return on Investment) of email marketing, and how we can use it to grow business and make money. But this positive impact on our Planet – our home – far outweighs any other statistic, in my humble opinion.
By the way, just in case you were thinking it, we can’t replace mature trees by planting young ones fast enough. We have to pledge to do better, and using email to communicate can help. If you don’t do it for yourself, do it for your kids and their kids.